Jump to Main Content

Making a difference, one baby tooth at a time

Meet dental practitioners Dr. William and Mrs. Laura Schneider, the geniuses behind Dent Strong, an interactive education program for children’s oral health, and finalists in our Small Business Community Impact Award Program.

Member Snapshot:
In their dental practice, children with countless cavities or teeth rotten to the gum lines as early as 2 years old were not uncommon. Bill and Laura wanted to make a difference, to the help change the statistics in Canada that show oral health disease is the #2 reason why children miss attending school and the #1 reason why children have a general anesthetic to undergo repairs and extractions.

But they also knew they had to make oral health education fun, exciting and memorable. Seeing the great need for children’s oral health education they stepped up to the challenge with a free one-of-a-kind live oral health program they created called “Don’t Forget To Brush Your Teeth”. This 2-hour interactive children’s oral health program was filled with a fun, music, costumes villains and, of course, Dental Heroes.

Community Impact:
Bill and Laura were honoured to work with the District School Board of Niagara, Niagara District Catholic School Board, private schools, daycare centres and libraries reaching over 20,000 children over the many years they travelled throughout Niagara. With a goal to reach out to even more children, they created their first oral health puppet movies in 2015. Filmed at the Meridian plaza in Stevensville, the fun and zany adventures of their amazing Tooth Hero, Dent Strong began. These free movies have been seen in schools, dental office and at homes throughout North America and beyond. The Schneider’s YouTube brushing video remains a top search for children’s brushing education. The next step for the team was to create print media. Through a joint initiative with the NPDA a copy of the Schneider’s fun and exciting oral health book “Baby Tooth Visits The Dentist” was given to every school, library, daycare centre and NPDA dentist office throughout Niagara in April 2016 as part of an Oral Health Month initiative.

Awards and Accolades:
Dr. William and Laura Schneider were recently awarded by the Ontario Dental Association (ODA) for their work. Dr. Schneider received the “ODA Community Service Recognition Award, which recognizes ODA members who, through exceptional efforts, have made outstanding contributions to the well-being of their communities, without the expectation of remuneration or reward. Through their caring and personal sacrifice, the have reached out to make a difference in the lives of others.”

Laura has also received accolades for her contributions to her profession and community:
The Presidential Citation, which recognizes contributions to dentistry or oral health at a local of provincial level to members of the Ontario Dental Association or laypersons, for single acts of merit as well as the “Entrepreneur of Excellence” award for her work with her children’s programs by the Fort Erie Chamber of Commerce.

The Last Word:
Bill and Laura were honoured by MPP Wayne Gates in recognition of the launch of “Baby Tooth Visits The Dentist”, for their hard work and dedication towards improving children’s oral health. Their oral health initiatives have been featured in the Canadian Dental Association’s CDA’s Essential journal on their online Oasis Discussions website, in the ODA’s journal Ontario Dentist and in the NPDA’s newsletters. 

Visit Dent StrongLet's Brush and Tooth Talk TV for more information.

Learn more about Meridian's Commitment to Communities

Learn more about Small Business services at Meridian