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Meridian wins a Best of Marketing award for its end-to-end digital lending campaign


TORONTO (May 7, 2019) – Meridian has received an Achievement in Marketing Excellence (AIME) Award at the AIME Awards Gala, held in conjunction with the Canadian Credit Union Association (CCUA) National Conference. The awards ceremony took place last evening on May 6, 2019 in Winnipeg Manitoba.

Meridian won in the category of ‘Winning Results for Coordinated Campaign’ for the launch of its end-to-end digital lending platform that allows Members and prospects to get pre-approved for, and fulfil a mortgage, completely online.

“We’re thrilled to be nationally recognized for a marketing campaign that successfully integrated social and traditional marketing elements into an omni-channel experience that resonated with both Members and new audiences,” said David Moore, Meridian’s Chief Marketing Officer. “Meridian is always looking for new and innovative ways to make banking feel good and to help our Members achieve a better life. Our campaign was an authentic expression of our commitment to develop flexible products and services that are easy to use and work for everyone.”

As Ontario’s largest credit union and the third largest in Canada, Meridian has a track record of being first in developing innovative solutions to meet the growing needs of its Members and the changing marketplace. In November 2017, Meridian officially launched it true end-to-end digital lending platform. Designed with the user in mind, the digital mortgage platform is not only convenient but is one of the first of its kind in market, including Canadian credit unions. 

To launch the digital mortgage platform, Meridian embarked on a coordinated marketing campaign from May – September 2018 that included television, radio, digital and social media advertising. The objective was to reach all audiences through various platforms that are easily visible and audible to Members and prospects in their daily routines.

The Best of Marketing award is rewarded to the entry with the overall highest score via Achievement in Marketing Excellence (AIME). The AIME Awards celebrates the year’s best marketing and communications campaigns created by credit unions, cooperatives and, suppliers to the industry. The awards were created to raise awareness and exposure of the outstanding work being done in the industry.


About Meridian
With more than 75 years of banking history, Meridian is Ontario’s largest credit union and the third largest in Canada, helping to grow the lives of its more than 300,000 Members. Meridian has $21.3 billion in assets under management as of March 31, 2019 and delivers a full range of financial services online, by phone, by mobile and through a network of 91 branches across Ontario, and commercial banking services in 11 locations. Meridian Members also have access to THE EXCHANGE® Network, with 3,700 no-fee ABMs across Canada and 500,000 ABMs in the United States. For more information, please visit:
Media Contact:
Teresa Pagnutti
Senior Manager, Public Relations
Meridian; 416-597-4444 Ext. 26

Meridian Credit Union communications are intended for informational purposes only and do not constitute financial advice or an opinion on any issue. We would be pleased to provide additional details or advice about specific situations if desired.

For permission to republish this content, please contact the Meridian Credit Union Marketing Department at ©️ 2023 Meridian Credit Union