These days, Canadian consumers, business owners, and investors alike are faced with unprecedented choice when it comes to choosing a financial institution. Ironically, that growing choice can often make the selection process more difficult!
When banking, credit, and investment services are so similar across institutions, large numbers of Canadians are taking a much closer look at on non-financial factors when choosing a financial partner, things such as operating philosophy, corporate responsibility, accessibility, and commitment to empathetic customer service.
It’s in these areas where Meridian really shines. This post offers a quick look at how choosing Meridian means you’re joining a financial institution that 1) is led by Members, not shareholders, 2) invests in innovation for a top-notch digital banking experience, 3) commits to the elevated and human-centred tools, products, and services called OnYourWay with Meridian, and 4) is ultimately concerned with one key outcome: the growth of your financial confidence.
1. No shareholders, just lots of sharing
Why do we say, “Around here, banking is different”? It starts with our core commitments to the communities in which we serve, to continuous improvement, and to your personal and financial growth. In short, it’s a commitment to our Members.
As a Meridian Member, you're an owner, whether you’ve got a Personal, Business, or Wealth account. And because there’s no shareholders, our profits aren’t whisked away to distant investor coffers. Instead, we reinvest in improving our products, creating new services, and supporting local causes that matter to you. This means when you choose Meridian, you help make your neighborhood a better place while building your own financial foundation. It’s a win-win!
But maybe the best part of being a Meridian Member is the sense of belonging. We celebrate your successes and help you through life’s challenges with understanding and empathy. Our financial advisors are happy to sit down for a chat—no jargon, no judgment, just honest conversation about where you’re at and where you want to go. If you’ve ever felt lost or overwhelmed by money matters, you’ll find that Meridian is a place where you can ask questions and get real answers.
2. Great digital banking
Even though Meridian can boast of 75-plus years of history, we’re anything but old fashioned! Yes, genuine human interaction is at the top of our priority list, but we also deliver top-rated mobile app and online banking services to let you bank however and wherever you want. Just like at any corporate competitor, you can check your Meridian balances, pay bills, transfer funds, and even apply for loans—all from your phone or laptop. Plus, our online resources and financial calculators are there to help you plan and track your progress toward your goals.
Even better, our digital banking experience is leaping forward with great enhancements as we roll out OnYourWay with Meridian, a diverse suite of products, tools, and services that includes a wide range of financial planning options and AI-supported money management insights. More on that below!
3. For an elevated relationship, be OnYourWay with Meridian
Here’s the most recent way in which Meridian stands apart: we’re changing the game with OnYourWay, a diverse suite of products, tools, and services for a deeper, more personal, and more impactful banking experience – no matter where you are on your financial journey.
We created OnYourWay to empower you to have a more elevated and meaningful relationship with us, so that each of our Members can make the most of their money, and their lives.
That means OnYourWay revolves around you, blending AI and other leading-edge technology with authentic human engagement. The core features are:
- Planning – with an online platform for personalized plans, solo or with our help
- Insights – with AI-supported spending and budgeting details automatically added to your transaction history and dashboard view
- Learning – with a diverse suite of financial tools, calculators, and resources for financial wellness
4. The ultimate end result: greater financial confidence
Financial confidence among Members isn’t just a buzzword at Meridian—it’s our utmost reason for being. When you walk through our doors, whether they’re digital or physical, you’re not just a number or an account balance. You’re a Member, and that means you’re an owner with a stake in Meridian’s financial future.
We’ve learned that financial confidence grows when you have a partner that genuinely cares. Beyond day-to-day services, we offer educational workshops, webinars, and online resources so you can keep learning and stay on top of your financial life through every life change. From credit scores to investment strategies, we break down the basics and make it easy to make the most of your money.
You’re never alone on your journey because there’s always someone at Meridian in your corner. Our team isn’t just trained in banking—they’re passionate about helping Members like you succeed. Whether you want to save for a new car, buy your first home, or figure out how to make your business dreams a reality, we’re here to cheer you on and guide you every step of the way.
Our Members speak!
At Meridian, we’re confident about how we’re different – but don’t just take our word for it. Member testimonials and stories help to document how we’ve helped people from all walks of life build financial security and achieve their dreams. Discover what financial confidence can look by exploring these member testimonials.
To go deeper, view our video-based Member stories, including this one devoted to the inspiring tale of Second Wedge Brewery.
Ready to become a Member? Explore these helpful resources.
The key features and benefits of being any kind of Meridian Member
The easy way to move money to Meridian from another bank
Great first step for becoming a Business Member
Learn more about Meridian and OnYourWay
8 great things you need to know about credit unions
To get a grip on spending, look for AI-supported transaction histories